Safeguarding Adults And Promoting Independence

In this assignment I will be explaining how, the residential care home, of which I carried out my first placement; promotes independence and reduces the risk of abuse and neglect. I will do this by explaining and discussing: approaches, strategies, principles and will then evaluate the role of multi-agency working in reducing the risk of abuse. Although the residential care homes occupants, are all unable to fully look after themselves, primarily due to age and related health problems.Each service user had a different set of needs that needed to be met, to provide adequate care and in order to reduce the risk of neglect or abuse. When taking into account a service user’s needs and independence, confidentiality, rights and overall care. The main requirements; employees, organisations and other care providers involved in the care of the residents of the care home are: To improve the service user’s way of life, provide choice; inform the service user and family of their tr eatment, recovery, and care plan and to protect. This is also known as the core principles of care/ care value base.The principles and value that will follow, are the set standards expected to be followed by the care assistants and nurses. And for the service users of the home to receive. The principles the care home follows are; To support and encourage equality, diversity and to maintain confidentiality of the service users information and that the employees and employer deliver; respect, dignity, fairness, privacy and equality. The overall aim of the principles and standards is to improve the service users quality of life by making sure that each individual gets the care that is individually needed.A person-centred approach is an assessment analysis and Judgment, plan, implement and evaluate is an ongoing plan assessing an individual’s Needs. Effective communication between service users and employee to employee’s and practitioner to external professionals should be paramount. Anti-discriminatory practice must be practiced and maintained by the service providers and personal opinions and or dislikes should not be brought into the working environment in order to stay professional.The service provider should aim to provide a safe secure and encouraging environment for adults they have a duty of care. The practitioners should focuses on the individual’s personal needs, wants, desires and goals so that they become central to the care process. Principles of person centred care 1. Getting to know the patient or client as a person: This focuses on building a relationship between the clinician and the patient/client and carers. Health professionals need to get to know the person beyond their diagnosis. 2.Sharing of power and responsibility: This focuses on respecting preferences. It includes treating patients / clients as partners when setting goals, planning care and making decisions about care, treatment or outcomes. 3. Accessibility and flex ibility: This focuses on meeting patients and clients individual needs by being sensitive to values, preference and expressed needs. It also focuses on giving the patient / client choice by giving timely, complete and accurate information in a manner they can understand so they can make choices about their care.

Greys Anatomy

Sharon Lan ENG 104 Terry Bening 22 May 2012 The Anatomy of Grey When times get tough and the only way to survive is to keep fighting, there are two choices: either you sink or you swim. At least that’s the mentality that belongs to the young, soon-to-be medical doctors in the 2005 TV series Grey’s Anatomy.Already having 8 seasons of surgical miracles, everlasting camaraderies, problematic love triangles, and life-threatening decisions, Grey’s Anatomy portrays a â€Å"dramedy† which focuses on a highly intellectual group of interns, residents, and attendings that strive to one-up each other in order to rank as the best, save the lives of patients, and keep the reputation of Seattle Grace Mercy West Hospital. Nonetheless, many of the characters constantly struggle to keep up with these responsibilities because of the difficulties in keeping their personal and professional lives apart.Of this group of surgeons, Grey’s Anatomy mainly revolves its plotli ne around the main character and protagonist Meredith Grey who is initially introduced as a young intern who is consistently expected to live up to her mother’s legacy. The show also introduces Isobel Stevens, Derek Shepard, Preston Burke, her mother Ellis Grey and many of the other doctors that Meredith works with. Ellis Grey, who was a world-renowned surgeon, never believed that Meredith had the capability of being good enough to succeed as a surgeon.Trying to deviate away from only being known as â€Å"Ellis Grey’s daughter†, Meredith, throughout the series, continues to find her strengths and weaknesses as she proves to herself and everyone else that she can ultimately become an even greater surgeon than her mother was. Grey’s Anatomy is truly an inspiring television drama that serves as a positive influence among its viewers. By illustrating the realities of life, this show motivates others to cling onto hope in times of desperation, to see mistakes as a part of life, to forgive and forget, and lastly to deal with life’s unexpected surprises.Grey’s Anatomy has a positive influence among its viewers because it essentially portrays that anybody can get through their hardships with the right amount of hope. Dr. Isobel Stevens in the episode â€Å"A Change Is Gonna Come† states, â€Å"It's not childish to hold on to hope. It's actually hard, very, very, hard. † In the show another one of Meredith’s coworkers, Dr. Isobel Stevens, also known as Izzie, represents one of the biggest believers of hope on Grey’s Anatomy.After she discovers that she’s diagnosed with Stage IV metastatic melanoma, which is a common form of skin cancer, Izzie switches from being a doctor at Seattle Grace Mercy West Hospital to being a patient with only a 5% chance of surviving with her condition. However, knowing that her survival rate was slim, Izzie worked up the courage to ask Dr. Derek Shepard, head of neu rosurgery, to operate on her tumor and in the end her surgery was a success.Another example of how hope is seen in this show is when Meredith Grey is accidently pushed off the ledge into the ocean and struggles to reach the surface of the water yet tries to drown at the same time. Meredith’s mother, Ellis Grey quotes in the episode â€Å"Some Kind of Miracle†, â€Å"I raised you to be an extraordinary human being, imagine my disappointment when I wake up after 5 years and discover that you’re no more than ordinary. † With her mother’s harsh words continually repeating in her head, Meredith initially gives up and loses hope.While flat lining in the hospital, Meredith wakes up in her â€Å"afterlife† and discovers that her mother only called her ordinary so that she would always try to be the best. In the scene of the afterlife, her mother tells Meredith to â€Å"keep going† and reassures her that she’s â€Å"anything but ordina ry†. Ultimately Meredith regains her hope and uses the reassuring words from her mother to find her breath. Grey’s Anatomy shows that in times of desperation and hardships, all you need to do is cling onto hope. The show also illustrates the truth of realities by portraying that mistakes are simply a part of life.Exemplifying in the show that mistakes happen, Dr. Izzie Stevens follows her instincts and cuts Denny Duquette’s (a patient she fell in love with) LVAD wire with intent to move him up the heart donor list. At first with his condition, Denny is moved up the list; however, his condition quickly begins to worsen which causes him to die. Ultimately regretting what she had done, Izzie blames herself for what had happened to the man she loved. In addition, another example representing that mistakes are a part of life is shown when Dr. Derek Shepard made an honest mistake in surgery resulting in the death of a man’s wife.In the episode â€Å"An Honest M istake† the husband snaps at Derek quoting, â€Å"Stop saying you’re sorry, you killed her, you’re a murderer†¦ † Being accused for an accidental mistake, Derek ultimately decides to take a leave from being a doctor because he discovers that the number of the patients he’s saved was significantly lower than the lives he killed unintentionally. Grey’s Anatomy displays that no matter how hard we try to avoid them, mistakes are simply just a part of life. â€Å"We have to make our own mistakes. We have to learn our own lessons. We have to sweep today's possibility under tomorrow's rug until we can't anymore.Until we finally understand for ourselves what Benjamin Franklin meant. That knowing is better than wondering†¦ And that even the biggest failure, even the worst most intractable mistake, beats the hell out of not trying† (Meredith Grey in â€Å"If Tomorrow Never Comes†). Grey’s Anatomy also teaches a valuable l esson to forgive and forget the people who have done us wrong. In some episodes, specifically â€Å"The Heart of the Matter†, we can see not only betrayal among friends but also among family; however, the show portrays that in the end, wrongdoings are ultimately forgiven.Meredith’s relationship with her father, Thatcher Grey, was torn apart when he walked out of her life when she was 5 years old. Having no respect for her, he slaps Meredith in front of her coworkers because of a complication in surgery that led to the death of her stepmother. Only seeming to come back for medical needs, Thatcher one day comes to the hospital begging Meredith to donate a portion of her liver to him because his alcoholism makes him unable to be put on the donor list.The show ultimately shows that having the strength to forgive people who have done us wrong and forget the past is one of the realities in life that we must face. Meredith eventually agrees to help her father out and essentia lly releases all the grudges that she had. â€Å"Forgive and forget†¦When someone hurts us, we want to hurt them back. When someone wrongs use we want to be right. Without forgiveness old scores are never settled, old wounds never heal and the most we can hope for is that one day we’ll be lucky enough to forget†¦Ã¢â‚¬  (Meredith Grey).Last but not least, Grey’s Anatomy professes that life has a way of steering us in directions that we don’t want to take, but the only way to react to life’s unexpected surprises is to deal with them. In the episode â€Å"Deny, Deny, Deny†, Meredith Grey quotes, â€Å"Sometimes reality has a way of sneaking up and biting us in the ass. † The whole show portrays a message that the most ironic and unforeseen situations can happen to just about anybody. Ellis Grey’s life, along with everybody’s lives, was altered when they found out that the world’s most renowned surgeon had Alzhei mer’s and could no longer share her medical knowledge.Furthermore, after being shot in his arm, Dr. Preston Burke, known as the countries most prestigious cardiothoracic surgeon, discovered that his injury caused a hand tremor, which causes his hand to shake thus making him unsteady to perform surgery. In the end, his condition led him to take an absence of leave from being a doctor and ultimately his life steered onto a different path. â€Å"Bones break. Organs burst. Flesh tears. We can sew the flesh, repair the damage, [and] ease the pain. But when life breaks down, when we break down, there's no science, no hard and fast rules. We just have to feel our way through. Meredith Grey mentions in the episode â€Å"Here Comes the Flood†, that life can throw anything at us and the only way to survive through it is to deal with it. All in all, Grey’s Anatomy serves as a positive impact on society in which it teaches us about the realities of life. This inspiring sho w portrays that having enough hope and faith will help us survive during tough times and it also motivates viewers to view mistakes as lessons to be learned. Through all the hardships of life, the show also demonstrates the importance of forgiveness and to never to give up no matter what direction life takes us.Grey’s Anatomy illustrates the truths of life by implying that we shouldn’t always expect happy endings and easy pathways because the people that endure through the toughest struggles are the ones who are the happiest. Works Cited Grey, E. (Performer) (2007). Some kind of miracle [Television series episode]. In Rhimes, S. (Executive Producer), Grey’s Anatomy. Stevens, I. (Performer) (2007). A change is gonna come [Television series episode]. In Rhimes, S. (Executive Producer), Gre'ys Anatomy. The Mark Gordon Company. Grey, M. (Performer) (2005).Deny,deny,deny [Television series episode]. In Rhimes, S. (Executive Producer), Gre'ys Anatomy. The Mark Gordon Company. Grey, M. (Performer) (2008). Here comes the flood [Television series episode]. In Rhimes, S. (Executive Producer), Gre'ys Anatomy. The Mark Gordon Company. Shepard, D. (Performer) (2009). An honest mistake [Television series episode]. In Rhimes, S. (Executive Producer), Grey’s Anatomy. The Mark Gordon Company. Stevens, I. (Performer) (2007). A change is gonna come [Television series episode]. In Rhimes, S. (Executive Producer), Grey’s Anatomy. The Mark Gordon Company.

Mcbride Financial Service Essay

The purpose of this paper is to develop a marketing plan for McBride Financial Service. The paper will include what type of market research McBride should undertake. The various types of media Mcbride should use in the marketing plan. This paper will cover McBride’s target markets and explain why they are targets for McBride Financial Service. This paper will also cover what the considerations are for McBride to conduct a portion of their marketing on the Internet. Market research is a technique used to determine the acceptance of a product or service within different demographics. In the book Marketing: An Introduction market research is defined as [a systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization](Armstrong, 2011). A company can use market research to develop a target audience to help them pinpoint a specific demographic to market in. There are several forms of market research that McBride can use to help develop their marketing plan. The first would be online market research that will consist of Internet surveys and online focus groups. Online market research is easy for people in every demographic to participate in from home eliminating the need to travel to participate in focus groups. Internet surveys are taken online and the person filling out the surveys avoid the hassle of mailing the surveys back by simply clicking submit. Telephone interviewing is one of the fastest ways for a company to gather information for market research. Telephone interviewing is more personable than mail or Internet surveys and would be recommended for McBride Financial Services. An effective marketing plan should include using various types of media to advertise the goods or services a company offers. Types of media include radio, television, outdoor media, Internet, magazines, and newspapers. McBride Financial Service has many options to choose from concerning marketing media to advertise their organization. Television ads are seen by the most people, but they are also cost the most money to obtain a prime spot. Radio can target specific audiences at a lower cost but a company needs to buy time on several stations to obtain good reach. It is recommended that McBride incorporate a mixture of media in their marketing plan. These following types of media will be included television, radio, Internet and, magazines. Television as mentioned earlier in this paper is the best form of advertising so McBribe cannot hope to have a good marketing plan without it. Television ads will not be the main form of media because of the high cost. Because one of McBride’s target markets is retirees they will be buying ad space in retirement magazines like AARP. This will allow McBride to focus in on retired people or are getting close to retirement. Newspapers are a dying form of media so McBride will avoid buying ad space in any of them. This section of the paper will focus in on why Mcbride should consider conducting a major portion of their marketing via the Internet. The Internet is a major influence in society today with millions of people surfing the web every hour. This is an opportunity that McBride needs to take advantage of to capture the attention of an ever-growing population on the Internet. Buying ad space on a website is inexpensive compared to television and radio that is a major advantage for McBride. Ad space on major Internet sites is a â€Å"double edge sword† for McBride’s marketing plan. The first is that people will see the ads every time a person opens his or hers favorite website. The second would be a direct link to McBride’s website allowing even more exsposer for the company’s services. This section of the paper will cover McBride’s target market. Entrepreneur. com defines a target market as a specific group of consumers at which a company aims its products and services (â€Å"Target Market†, 2011). The site continues to write that target customers are those most likely to buy from a company. McBride has a target market shown on the home page of their website and it consists of professionals purchasing primary or secondary properties, retirees purchasing primary or secondary properties and families or individuals purchasing recreational properties. It seems like every adult in the world would fit into McBride’s target market that is not a bad target market, but it may be a wise move to narrow it down. Sticking with retired and professionals purchasing property would allow McBride to maintain a manageable target market. If the target market is too big McBride would have to cater their marketing media budget to too broad a campaign. McBride’s target market is anybody who is looking to buy property whether it be primary or secondary. In conclusion this paper has described a marketing plan that can be implemented by McBride Financial Service. The marketing plan will include market research strategies such as Internet surveys and telephone interviews aimed at collecting information. The media will play a part in McBride’s market in the form of television, radio, and Internet ads. The considerations for McBride to conduct a portion of their marketing online were covered in this paper. Finally the target markets for McBride Financial Service were discussed at the end of this paper.

Discussion Essay Example | Topics and Well Written Essays - 250 words - 152

Discussion - Essay Example However, the recent situation results to one concluding that computer art will grow into a new field of aesthetically connected activity, which cannot be, classified as part the existing categories of arts (ScienceProg, 2010). Some historians and artists worry that the rapidly advancing technology will irrevocably and adversely affect the world of visual arts. Other artists believe that the growing technology will impact act in positive ways in terms of increasing their experience. For instance, the Avatar film is one of the most common films that have been produced using a computer and digital technologies. There are number visual effects techniques that have been utilized during production. The current 3D films have new technologies to remove them out of their B-movie past. Avatar film takes things at a higher level where it uses both advanced stereoscopic and computer generated imagery filming techniques to make an allusion to reality. So far, the most successful 3D films that have been entirely animated have utilized computer-produced images to make a virtual world (ScienceProg,

American Imperialism in the Philippines (1903) and Mary H. Fulton, On Term Paper

American Imperialism in the Philippines (1903) and Mary H. Fulton, On Christian Missionaries. Document analysis - Term Paper Example First, both documents reflect a common drive to conform to gender expectations. On the one hand, in the document â€Å"American Imperialism in the Philippines,† the attitude of President William McKinley in defending the colonization of the Philippines is plain machismo and ego in action. McKinley said, â€Å"That we could not give them back to Spain -- that would be cowardly and dishonorable.† Refusing to get the booty of war is in fact an honorable thing to do, especially when the booty which McKinley says â€Å"had dropped into our laps† has been fighting its own war against the Spanish regime for years already. Insofar as the Filipinos are concerned, when the Americans came, they were already winning. They won the fight against the Spaniards; they were not rescued by the Americans. â€Å"The Filipinos had also declared their independence and established a republic under the first democratic constitution ever known in Asia. Their dreams of independence were crushed when the Philippines were transferred from Spain to the United States in the Treaty of Paris (1898), which closed the Spanish-American War.† (Philippine History)... Gender dictates that the male sex is courageous, brave and honorable. And to colonize the Philippines is what an honorable and courageous man would do. On the other hand, Mary H. Fulton writes of the Chinese women, â€Å"Then they notice my clean, short finger nails, and contrast them with their long ones,—often a finger in length,— which indicate that they are ladies of leisure.† Again, this is the work of gender and the need to conform. Chinese women go through the inconvenience of unnecessarily long finger nails and the pain of bound feet all in the name of femininity and pride. Chinese tradition regards the lotus feet and long finger nails as signs of a good woman because its makes them the epitome of affluence and good fortune. It means that they can afford to pay for people to do the chores for them and even carry them on their backs. The men in America celebrate while the women in China suffer all in the name of conformity with their prescribed gender role s. Another human trait common to both documents is the belief in God. Broadly speaking, all man regardless of creed or religion believes in the existence of a supreme being. Even the self-confessed atheists have something that rules over their lives and to whom they turn to in times of need. To the believer, this God could be Jesus Christ, Allah, Yahweh, the Roman and Greek Gods or the pagan’s ancestors’ spirits. To the non-believer, this could be himself for it can be argued that if he does not believe in a god that rules over man, therefore he rules over himself and he is his own god. McKinley admitted to have acquired the wisdom on what to do with the Philippines after he knelt down and prayed to God for guidance and enlightenment: â€Å"I am not ashamed to tell

Economy of Persian Gulf Essay Example | Topics and Well Written Essays - 500 words

Economy of Persian Gulf - Essay Example Globalization creates diversity for consumers to choose. Countries will not experience scarcity of products, as they will receive them from countries that produce them in abundance. The developing countries gain by getting technological machines that are important in the production from developed countries. The developed countries also acquire raw materials that they use in production. There should be a change in policies. The Persian Gulf has experienced economic stagnation due to insecurity in the region. The Middle East countries need to ensure investors that their investment is safe. A policy that deters Iran from acquiring and developing nuclear weapons should be established. I do agree with the second post. The Middle Eastern states have been over-reliant on oil. Changes in demand, supply and pricing in oil negatively affected the economy in that region. It has made it particularly difficult to make economic plans. The total revenue, which is as a result of oil, keeps on fluctuating. However, oil has provided a lot of advantages as it contributes to the revenue of the states, and it is a source of employment for many of their citizens. The citizens get some form of income from the state directly contributed to oil. Diversification will create stability in the economy of the Persian Gulf. The citizens need to consider other income contributors. The region has relatively poor soils that make it hard to practice agriculture. There is also a shortage of rains in the region. Practicing irrigation can be practiced to boost agriculture.

Writing profile on foster parent Essay Example | Topics and Well Written Essays - 500 words

Writing profile on foster parent - Essay Example In the statistics provided by the Children Uniting Nations, citing the source of information from the Adoption and Foster Care Analysis and Reporting System (AFCARS), it was disclosed that â€Å"more than 463,000 children live in foster care. In California, which has the largest foster care population than any other state, the number of foster youth has tripled in the last 20 years† (par. 1). Locating competent and highly qualified foster parents who could genuinely meet and support varied needs of children in need is therefore challenging. As one tried to locate potential foster parents, it was convenient to go directly to one of the established foster homes in Southern California and interview professional members of the organization’s team with regards to parents who signified intentions to become foster or adoptive parents. The Southern California Foster Family and Adoption Agency (SCFFAA) has been serving the needs of homeless children since 1994. It was deemed com mitted to â€Å"helping abused, abandoned and neglected children find secure, stable and nurturing homes. The agency provides for the well-being of children in its care and helps them become independent and successful adults† (Southern California Foster Family and Adoption Agency 1).

Current Events Paper Research Example | Topics and Well Written Essays - 750 words - 2

Current Events - Research Paper Example Many of the private equity fund managers and other stakeholders in the equity industry feared that the tax code could be changed if Barrack Obama was elected as the president. Nevertheless, private equity funds investors and limited partners have fought back to stop these tax code changes (Fifield & McCrum, 2012). Many general partners in the equity industry receive incomes from carried interest deals. This is typically valued about 20% of the fund’s yearly profit. The carried interests are usually charged at a rate of 15% on all capital gains. The Obama administration proposed different changes that could see carried interests being charged equally as incomes, normally 35 percent. Due to these possibilities in changing taxation, many general partners introduced general clauses in the partnership agreements that would enable them to change the terms in case the tax regime was altered (Fifield & McCrum, 2012). On the other hand, general partners stated that their investors showed minimum interest in their tax rates and had declined requests for controlling the industry in the event that tax breaks emerged. Evidently, these tax breaks benefited buyout groups only. According to Steve Judge, premier of the Private Equity Growth Capital Council, â€Å"the political rhetoric surrounding the presidential election certainly brought attention to many aspects of the tax code including carried interest† (Nyhan, 2011). If treatments of capital gain could be accessible to individuals who have money to invest, a policy putting higher values on financial contributions than hard work and vision would be advanced (Fifield & McCrum, 2012). Due to the ruling made by the European court in France on dividend taxation policies, exchange trade fund providers and securities, lending agents are facing a lot of problems in their revenues. The court stated that France dividend taxation policies favoring domestic funds, was

MARKETING OF BODY IMPLANTS Essay Example | Topics and Well Written Essays - 1500 words

MARKETING OF BODY IMPLANTS - Essay Example At other times, the process starts with the producer introducing a product or a service to the consumer for which the need for the consumer to have the product or service is conveyed by the producer or a marketer. In either case, it is important the product or service being brought unto the market will meet the needs and expectations of the consumer or buyer (Porter, 1996). Where there are several competitors trading the same product or service, the need for there to be marketing strategies become very relevant and important because these strategies help in the creation of competitive advantage, which eventually becomes a tool for setting more sales (Baines, Fill and Page, 2011). In the present situation where the entrepreneur wants to introduce magnetic implants to a segmented group of people using a series of marketing options, it is important that all options presented be critically analysed in terms of how feasible and competitive they are in relation to the existing market and t he market segmentation in question. The approach of the essay shall therefore be to analyse the options one after the other according to key marketing themes. Definition of Product Product is one of the 4 marketing mix or 4ps in marketing. This means that an understanding of the product that a person aims to introduce to the market is always important in determining the rate of success that will be experienced on the market. The reason an understanding of the product is important is that in marketing, it is actually the product that the marketer goes to introduce to the buyer and so it is important that the marketer has a comprehensive understanding and definition of the product he introduces. For the entrepreneur to be success with the magnetic implants he aims to introduce to the market, there are very key questions that must be asked and important conditions that must be fulfilled. One of the key questions concerns the needs that the product is going to serve to the consumer or buyer (Bode et al, 2011). Commonly, the buyer would want to be convinced that the product can serve a specific need or want before making purchase. With growing concerns of a sixth se nse, the magnetic implant may come in just at the right time to provide this conceptual sixth sense (Levitt, 2000). The magnetic implant may therefore serve the need of developing a sixth sense around an object that gives off electromagnetic waves (Neporent, 2013). Marketing Environment The current case, not much seems to have been considered in terms of the marketing environment in which the product that is to be introduced is going to be introduced. However, an understanding of the marketing environment is very important in the determination of strategies and approaches that can best serve the interest of the product sales (Hillman, Withers and Collins, 2006). Generally, the marketing environment may be identified as a set of factors and forces that generally affect the entrepreneur’s ability to create and maintain successful trade and business relationship with customers (Levitt, 2000). There may generally be three levels of marketing environment but the one that could rea dily affect the entrepreneur in the present situation is the micro market environment, which deals with forces and factors that are very close to the organisation and affects ability to serve customers well. The reason

Neoliberalism And Urban Environment Essay Example | Topics and Well Written Essays - 3750 words

Neoliberalism And Urban Environment - Essay Example It is characterized by freedom and liberty. In a liberalist perspective, they view such concept as letting the people decide of what they want and without any intervention or influence by others or the government itself. It advocates a free market policy and tries to open the economic possibilities of doing business globally. In such time, great thinkers and even ordinary people are hungry for a development, hungry for another structure that would best cater the interests of the public. People want something new in the system that governs them. As a result of hunger, they in turn had given birth to neoliberalism that until now is a living idea that influences the world, a science that helped and continue to help in shaping the world. Neoliberalism is a set of principles and theories governing economics. These are principles and theories that are widely influenced by Adam Smith. These are theories mostly used in dealing with the problems of developing countries and the relationship in trade and commerce of developed and developing countries. Neoliberalism is greatly linked to Frederick von Hayek's theories of economics, the IMF and departments of economics such as the Economics department of the University of Chicago. Neoliberalism became a central concept to critical researchers in the realm of economics in the 1990's. Neoliberalism, a globally pervasive political project with manifestations at a variety of scales, strives to resurrect the classical economic works of Adam Smith, Thomas Malthus, and David Ricardo to name some. The context in which classical economists were working in, the 18th Century is marked with ideals of democracy and citizenship in which the theory of liberalism was sculptured and developed. The western political theory of liberalism sought to free a 'natural' market from the unnatural control of government. Few seem to argue the merits of a democratic society and the role of political and economic freedom. Although democracy has room for improvement and development, it is no longer a movement without precedence that is looking for an eloquent theory to act as agent. Neoliberalism suggests there is something new and different about the goals of contemporary liberalism. It is referred to by some liberalist thinkers as an offspring of liberalism. In general terms, the 'new' of neoliberalism is the idea that there are inevitable external market forces that will require structural change; and that structural change is only applied to select institutionalizations of the state (Peck 2004). This idea is 'new' compared to classical liberalism because neoliberals work to diminish the state to a point of near death, whereas classical liberalists recognized the state as a necessary evil to be looked at with skepticism. And, again in general terms, the difference between neoliberalism and its root liberalist ideals is the contextual embedded ness - different times develop different ideas. And, neoliberals are not necessarily fighting a totalitarian state as their liberalist predecessors had. NEOLIBERALISM PROPONENTS AND VIEWS One of the great thinkers that made his name famous in this field was Frederick von Hayek who founded the Mont Pelerin society in 1947. The main objective of the Mont Pelerin society was to establish a free market which is not in control of the government

Based on Feminist theory, which may include patriarchy (e.g Assignment

Based on Feminist theory, which may include patriarchy (e.g. MacKinnon; Pateman), the essay is about The pay gap between men and women in Australia) - Assignment Example The gender wage gap is larger for the private sector than the public sector, and it is highest in the health care and social assistance sector. As women grow older, the wage gap also increases. This item is relevant to the study because it provides statistics for existing wage gap differences and where they can be found. It is also linked with other statistics and studies that determines that gender discrimination is the predominant cause of the gender wage gap. Dr. Lena Madesin Phillips established The International Federation of Business and Professional Women (BPW International) in 1930. BPW International is part of international networks of business and professional women with affiliates in 95 countries. This web page offers numerous articles regarding gender pay gap across the world. It shows that Australia’s wage gap is lower than Austria, Germany, and Belgium, but higher than New Zealand and France. Eveline, J., & Todd, P. (2010). Gender mainstreaming: The answer to the gender pay gap? In C.L. Bacchi (Ed.), Mainstreaming politics: Gendering practices and feminist theory (pp.163-190). South Australia: University of Adelaide Press. Eveline and Todd (2010) examined if gender mainstreaming is an effective policy in decreasing wage gaps between men and women. They conducted a systematic review of gender mainstreaming in Australian states. They defined gender mainstreaming as a strategy for embedding gender concerns into studying and developing institutional arrangements, market structure, wage policies, and social norms. They stressed that the application of the enterprise bargaining system since the 1990s worsened gender wage gap in Australia. They noted from their review that gender mainstreaming cannot be effective as a gender wage gap corrector without supporting industrial relations policy changes. This item is relevant to the topic because it studies the effects of gender pay gap in Australia and focuses on the

Understanding Aroma Therapy Essay Example for Free

Understanding Aroma Therapy Essay Abstract   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   With the various ways that physical pains can be treated, individuals now have several options and alternatives to choose from. One involves the practice of alternative medicine particularly the practice of aroma therapy. Though the relative effects of such treatment may be subjective in nature, the reported benefit that the practice can create to individuals is an alternative to majority of practices and procedures surrounding the realm of medicine and treatment.                   With the relevant dynamic and stressful environments individual’s live in, it is vital for each one to have their own outlet to relax and release stress. One approach involves the practice of aromatherapy sessions. By engaging in such, people can have an alternative opportunity to unwind, relieve stress and create a feeling of ease and satisfaction. It is through this that the opportunity of alternative therapies is put in the spotlight and showcases its relative benefits and advantages Defining Aromatherapy   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Like any other alternative practices, aromatherapy utilizes several factors without the use of any medication to alleviate the treatment. â€Å"Aromatherapy can be defined as the art and science of utilizing naturally extracted aromatic essences from plants to balance, harmonize and promote the health of body, mind and spirit† (National Association of Holistic Aromatherapy, 2006). It seeks to create therapeutic effects on individuals who engage in it by using various forms from the environment. â€Å"Aromatherapy utilizes pure, natural, unadulterated aromatic essences, called essential oils and hydrosols that come from botanical material† (Wavelengths Natural Health, 2003). Exhausting Benefits   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Various individuals and practitioners of the mentioned method have showcased the potential benefits that the practice can do to individual health. Since the method involves the sense of smell, it exhausts its benefits in the relative contributions it does on an individual’s brain and senses. The use of aroma’s and hydrosols thus, is the important element in extracting its benefits. â€Å"Herein lies one of the powerful benefits of aromatherapy – it can not only help to heal some physical imbalances of the body, but also affect emotions and memory† (Wavelengths Natural Health, 2003).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Another important benefit that the practice does is its contribution towards and individual’s hypothalamus. The hypothalamus creates and stimulates various conditions in an individual’s brain which in turn can exhaust positive responses in man’s physical and emotional state. â€Å"Hormones influence emotions and behavior as well as regulate the activities of organs or specific groups of cells in the body† (Wavelengths Natural Health, 2003). Appropriateness   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The practice of aromatherapy has been viewed by many as a way to alleviate stress and pressures from work and other activities. Significant studies have showcased aromatherapy’s contribution to individual’s health. â€Å"In a study conducted at the Memorial Sloan-Kettering Hospital in New York, patients undergoing magnetic resonance imaging (MRI) reported 63 percent less claustrophobic after getting exposed to the aroma of vanilla† (ICBS, Inc., 2007). In addition, there are also studies that indicate the effects it contributes towards people who are sick. â€Å"In another study, 122 patients who were in an intensive care unit reported feeling much better when aromatherapy was administered with the oil of lavender (compared to when they were simply given a massage or allowed to rest.)† (ICBS, Inc., 2007). Getting the information needed   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Exhausting relative information about aromatherapy requires a through understanding about the scope of the topic and its relative components. Seeing this, the relevant information for me is the related organizations and associations that cater to the study and development of aromatherapy. This information seemed credible because they had exhausted such information from experience and research.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   On the other hand, there are several that are least credible on my part. These involve websites and encyclopedia articles describing the method and its practices. It lacked credibility because they just mainly derive facts from other sources or lack the depth in research and information concerning the benefits of information. Disclaimers   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Important contradictory information about this therapy involves other companies claim towards scents and hydrosols to contribute something for man’s betterment. It involves a particular form of regulatory standard towards its regulation and control. Since aromas and hydrosols in excess also create negative implications among individuals, further regulation must be created to safeguard users and patrons of such method. â€Å"In 1986, the agency warned that marketing a scent with a preventive or therapeutic claim would make the product a drug subject to regulatory action† (Barett, 2001). Further Questions   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One important question surrounding the said method involves the proper amount of aromas and hydrosols to be applied per session. Since the application of scents and aromas is vital to achieve a certain level of therapeutic effect and on the other hand the excess of it can lead to negative implications, one must be aware of how much should be applied to create the desired feeling and benefit. Advocating the practice   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In conclusion, seeing all the benefits and contributions that aromatherapy can create towards individuals, I can be inclined towards recommending it to clients. I would especially recommend such alternative treatment to people who are undergoing stress and pressures from work or to individuals who just need to relax. Just be sure to go to a certified and accredited aromatherapy centers in your area. These people can help you towards your individual needs and create better avenues for satisfaction and healing. References Barrett, S. (2001) Aromatherapy: Making Dollars out of Scents. Retrieved August 4, 2008 from http://www.quackwatch.org/01QuackeryRelatedTopics/aroma.html ICBS, Inc. (2007) Which Problems can Aromatherapy Help? Results of Clinical Studies in Holistic Online.com Retrieved August 4, 2008 from http://holisticonline.com/Aromatherapy/aroma_benefits.htm National Association of Holistic Aromatherapy. (2006) What is Aromatherapy. Retrieved August 4, 2008 from http://www.naha.org/what_is_aromatherapy.htm Wavelengths Natural Health (2003) Benefits of Aromatherapy. Retrieved August 4, 2008 from, http://wlnaturalhealth.com/aromatherapy-articles/benefits-of-aromatherapy.htm Wavelengths Natural Health. (2003) What is Aromatherapy. Retrieved August 4, 2008 from, http://wlnaturalhealth.com/aromatherapy-articles/what-is-aromatherapy.htm

National Football League African American Coaches

National Football League African American Coaches Jinks A. Arnold III The Myth for African American Coaches in NFL Lingers On Many questions over the years have circulated as to why African American coaches dont get the opportunity to coach in the National Football League (NFL). These questions have seemed to go unanswered and there have been some attempts to answer a few of the question however, still the same results occur between the 32 teams of the NFL as of this year (2017) there are only seven African American head coaches. It seems as though the playing field for hiring black coaches is lopsided, former players are not qualified for any of these positions, assistant coaches which are few if interviewed dont get hired and finally the history numbers show that African American coaches still ride the back of the bus when it comes to job opportunities in the NFL. History of National Football League African American Coaches For years the history books of the NFL noted Art Shell as the first African American head coach but is that true, the American Professional Football Association was birthed in 1920 which the Hammond Pros was part of this association who was coached by Frederick Douglass Fritz Pollard which was hired as the first African American coach of the league from 1921-1925, he coached four different teams but the NFL treated Fritz Pollard as if he never existed within the league (Braddock, Smith, Dawkins 2012, pg.714). After the hiring of Fritz Pollard it wasnt until 64 years later when the Los Angeles Raiders hired Art Shell to be their head coach. The NFL has been in existence for 97 years and from 1921 until 2017 there has only been 24 minority coaches to hold head coaching jobs and out of that number only 16 were African American (Braddock, Smith, Dawkins 2012, pg.714). The practice of hiring African American coaches has been the topic that has headlined every sport magazine, sport radio and television shows in the United States even with all the news press, Rooney Rule and National Football League Players Association (NFLPA) there is a constant battle to get African American coaches hired. Is Discrimination the Problem? The National Football League has been under scrutiny for years for the lack of African American coaches in the sport. Art Rooney owner of the Pittsburgh Steelers and diversity committee implemented the Rooney Rule in 2003 which is a policy that requires league teams to interview at least one minority candidate for available head coaching and senior football operation jobs. (Fanning, Madden Ruther, 2010, pg.1). Since this rule was implemented there has only been seventeen minority coaches hired as head coaches in the NFL and after the 2017 season there is only seven African American coaches (Solow, Solow Walker 2011, pg.6). The NFL has 32 teams and 67% of the athletes are African American (Solow, Solow Walker 2011, pg.2) yet after retirement they are not hired for head coaching, offensive or defensive coordinator openings, now before jumping to any conclusion the NFL is the umbrella for all 32 teams however, each team has their own hiring practices, the question that continues to s urface is why arent African American not hired for these head coaching vacancies. . Why Are  There Limited Opportunities? The National Football League has 32 teams and none of the owners are African American which has a direct effect on the opportunities that may be awarded to African American head coaches. The structure of an NFL coaching staff is made up four levels of coaches which is head coach, offensive and defensive coordinators, special teams which each of these positions have assistant also position coaches and quality control assistants (Braddock, Smith, Dawkins, 2012.pg.715). The NFL uses two resources to give a head coach an opportunity to fill vacancies. The NFL hires from within where they look to employ former head coaches or successful offensive and defensive coordinators but these positions are not awarded to black coaches. Reports show from 2001 through 2009, there were 44 head coach transitions 25 were à ¯Ã‚ ¬Ã‚ lled by NFL coordinators and others were filled by former coaches and other positions from the college ranks (Solow, Solow Walker 2011, pg.6). African American coaches are offered lower level opportunities like running back, wide receiver, defensive back and linebacker coach however, these positions are not covered by the Rooney Rule interview requirement (Fanning Madden Ruther, 2010,pg. 1) as well as these positions are interchangeable as long as the team is winning these position are secure but usually when the head, offensive and defensive are fired the coaching staff is fired and these not covered by the Rooney Rule interview requirement (Solow, Solow Walker 2011,pg.1). The other source is National Collegiate Athletic Association (NCAA) where NFL teams seek out coaches but there are very limited opportunities for African American coaches in the NCAA, which leaves African American coaches, still left waiting in the wing for an opportunity. Conclusion The Rooney Rule was put in place to force teams to interview minority coaches with stiff penalties if they didnt adhere to this rule and even with this rule being in place the hiring of African American head coaches is still scarce in the NFL. The final analysis comes down to the fact that the positions that African American players hold in the NFL limits their opportunities to become head coaches and coordinators (Braddock, Smith, Dawkins, 2012, pg.716). It has be stated that African American coaches must prove they are winners and also valued by personal characteristics before they are offered to a lead coaching position. (Braddock, Smith, Dawkins, 2012, pg.723). Even with the Rooney Rule and NFLPA in place this will be an ongoing problem for African Americans. This is not because of race or being overlooked its a matter of not being qualified to take on a leadership role which requires having knowledge of understanding football strategies and schemes until this changes among Afr ican American players they will continue to stand in line and wait for an opportunity. References Braddock, J. H., Smith, E., Dawkins, M. P. (2012). Race and pathways to power in the national football league. American Behavioral Scientist, 56(5), 711-727. doi:10.1177/0002764211433802 Branham, D. (2008). Taking advantage of an untapped pool: Assessing the success of African American head coaches in the National Football League. Review Of Black Political Economy, 35(4), 129-146. doi:10.1007/s12114-008-9031-1 Evans, H. (2005, July 28). Fritz Pollard, NFLs 1st Black head coach, will be inducted into the Pro Football Hall of Fame. New York Amsterdam News. pp. 40-38. Fanning Madden, J., Ruther, M. (2011). Has the NFLs Rooney Rule efforts Leveled the Field for African American head coach candidates?. Journal Of Sports Economics, 12(2), 127. doi:10.1177/1527002510379641 Proxmire, C.D., (2008). Coaching Diversity: The Rooney Rule, Its Application and Ideas for Expansion Retrieved March 2, 2017 from, https://www.acslaw.org/sites/default/files/Proxmire_Issue_Brief.pdf Solow, B. L., Solow, J. L., Walker, T. B. (2011). Moving on up: The Rooney rule and minority hiring in the NFL. Labour Economics, 18(3), 332-337. doi:10.1016/j.labeco.2010.11.010

Printing Industry Is The Uks Fifth Largest Manufactur Marketing Essay

Printing Industry Is The Uks Fifth Largest Manufactur Marketing Essay The aim of this project is to present a feasible idea to increase the brand awareness and profile of the social enterprise PrintIT, a printing company which is part of The AppleBy Trust. To achieve this research was carried out on the printing industry, analysis on the current firm and marketing activities and consideration of a potential new customer base for PrintIT to target. This would enable establishment of an alternative marketing strategy for PrintIT which is hoped to be successful. Printing Industry Analysis The Printing Industry is the UKs fifth largest manufacturing industry. It employs over 160,000 people in 12,000 companies most of which are fairly small. It is a vital manufacturing sector and has strategic importance to the economy catering for public authorities, retail, distribution, financial services, travel etc. In Northern Ireland Printing is a long established and mature industry and many of the companies that operate within the sector are long serving and have been involved in printing for a number of decades. http://www.britishprint.com/page.asp?node=297sec=Essential_facts_on_the_UK_printing_industry See Appendix 1 Johnston, Michael, Chief Executive, BPIF, The Marketing Managers Yearbook 2007, The BPIF, The Voice of the Printing Industry in the UK, See Appendix 2 http://www.investni.com/sector_profile_-_print___packaging.pdf Demand in the industry is greatly influenced by the level of activity taking place in the economy and subsequently demand for the sector did fall from early 2008 due to the economic downturn. Printing companies are losing contracts as organisations go into administration. Declines are inevitably likely 2010, 2011 with full recovery and possible increases in 2012. Fenn, Dominic, Key Note Marketing Report 2010, 15th Edition, Printing, April 2010 ISBN 978-1-84729-608-5, See Appendix 3 The industry is hugely affected by macroeconomic factors and Printing is expected to advance in the future. Below is a PEST Analysis which explains the most crucial factors affecting the industry:- Political Legislation IPPC (Integrated Pollution Prevention and Integrated Control) is the most crucial and looks at resource and energy efficiency, accident prevention and minimisation of other pollutants including noise and heat. envirowise.wrap.org.uk//Integrated-Pollution-Prevention-And-Control- IPPC.html New powers have been given to the ICO (Information Commissioners Office) which could see Printing companies face major fines therefore Printing firms processing personal data need to ensure it is adequately protected. Nias, Simon and Sheahan, Tim, Printers could face  £500k fines under new powers given to ICO, PrintWeek article 4 December 2009 (20 Nov)See Appendix 4 The Printing Industry is a hugely polluting industry and environmental issues include:- Water Large quantities of water are used in most printing processes and Water charges are being introduced at the end of the year in Northern Ireland See Appendix 23. The alternative would be waterless printing nevertheless the printers are expensive to purchase and run. Waste Relatively high levels of waste are generated by the printing process. This is also a social issue. Emissions VOCs are believed to come from the Printing Industry. These can cause headaches, dizziness, nausea and much more serious affects if exposed to for long periods of time. environmentalchemistry.com/yogi//200602airpollution.html Ink Heavy metals and non-renewable resources in ink. The alternative would be vegetable based inks however not used by all printers. Economic The economic downturn is the most evident with approximately 200 companies already going into administration with 3000 jobs lost. This is contributing to the high levels of unemployment the UK is facing. See Appendix 5 from PrintWeek.com which is the official website for the British Printing Industries Federation. Mitting, William, Unemployment hits 2.38m with thousands of jobs lost from print printweek.com 15 July 2009 Printing Paper rises Several major paper suppliers have announced price increases. Paper giant Sappi said it will raise the price of certain types of paper by at least 10% in March next year however Printing companies will find it hard to increase their prices as there is continual undercutting of prices to secure contracts. See Appendix 6 Morris, Helen, Paper manufacturers set to impose further price increase printweek.com 19 February Interest rate rising Small print firms could be hit by a further crush on borrowing. This is the result of a move by the Treasury to reduce its exposure to the EFG scheme. See Appendix 7. Energy and fuel rises The industry has high energy dependence from the machinery it uses, a majority of which is electrical. Tucker, Wesley, eHow Contributor, Challenges in the Printing Industry 31st May 2010 http://www.ehow.co.uk/list_6570986_challenges-printing-industry.html Social Do It Yourself With disposable income lower and a wide more diverse range of packages available, consumers can choose to print for themselves whether it be using templates available on Microsoft or Desktop Publishing etc. Technological Advancement in technology has an unavoidable impact in the industry. It is needed to survive and ahead of competition. A Marketing Week article reports that the trend of digital technology and printing will ultimately open up new markets. A Printing Impressions article and Converting magazine abstract explain that digital enhances image and quality, has a faster turnaround and saves costs. See Appendices 8,9 10. The internet is another technological factor. 73% of households in the UK have it with 30 million adults using it daily therefore an opportunity for the industry to exploit. See Appendix 11 which details the National Statistics of Internet access. The Printing Industry could use the internet as an online ordering tool which is a trend in demand. The internet could too be used as a medium, for example a campaign online could be enhanced with a printed one to match. See Appendix 12 which explains that the internet is not a threat but can be used as a complimentary medium. Ultimately all the factors would need to be strongly analysed and considered in order to survive in an environment which is rapidly changing. With regards to the Social Enterprise sector, they have a vital role to play in the countrys economic recovery as they tackle social unemployment and crime or environmental issues and still support financial growth. The survey in Appendix 13 found that despite the recession, social enterprises are twice as confident of future growth as small to medium enterprises, with 48% of social enterprises reacting positively as opposed to just 24% of SMEs. Since the economic downturn began, 56% have increased their turnover from the previous year whilst less than 20% have seen it go down. State of Social Enterprise Survey, Nov 2009, Social Enterprise Coalition http://www.socialenterprise.org.uk Firm and Marketing Analysis Strengths Latest Product Technology In House Professional Design System Competitive Prices Online Uploading Service Weaknesses Instability Limited to Employee Abilities Limited To Expansion Very little Cash flow Very Little Marketing Ability Resource Independent Opportunities Seasonal Greetings Cards T-shirt Printing Charity Fundraisers Postcards Threats Stable / Well Known Competitors Work Related Legislations Increase in at home Printing Struggling Economy Above is a SWOT analysis of PrintIT. Strengths include the latest product technology. PrintIT offer digital printing and An In House Professional Design Service which indicate they are advancing with changes in technology in what is a dominant trend in the industry. They also have an online uploading service which enables faster and more convenient printing for the enterprise and the customer. Weaknesses include very little cash flow and marketing ability. PrintIT have a small sum of  £300 per annum for their enterprise spending budget. Opportunities including seasonal greetings cards. A Keynote Market Focus 2008 report (Appendix 14) states that Christmas and New Year cards sector record the greatest sales in volume terms and a rapidly growing population will ensure volume and value growth. Other opportunities include T-shirt Printing which PrintIT could use in the future when they more business. Threats include increase in at Home Printing As mentioned earlier there are programs available to enable consumers to print for themselves. Current Marketing Activities From assessing PrintITs current marketing activities, they market in three ways: Via the Appleby PrintIT website, a quarterly newsletter and distribution of leaflets. According to a recent Measurement of Marketing Effectiveness report, managers now more emphasis on the marketing activities of the organisation. This trend is the aspiration to achieve sustainable profit and develop their own firm to compete harder. See Appendix 15. As explained earlier the Internet is used by a vast majority of consumers. PrintIT have a very detailed website with a lot of facitlies available including quote request, services provided, portfolio of work and a price list. This is good service accessibility and a competitive advantage over rivals in the area of Armagh, as main competitors TrimPrint and Instant Print do not have websites at current, therefore if a consumer was looking for a Printing firm via an online search engine PrintIT would be the only company to offer one. This is a marketing activity which is delivered better than local competitors. From an extensive review of the website there seemed to be no link from PrintIT to the AppleBy Trust. We feel as a charity and social enterprise there needs to be a stronger link between the two, this is vital. Newsletters are distributed to existing customers of PrintIT quarterly. This enables them to maintain a relationship with their current customers and act as a tool for customer loyalty and repeat business. Newsletters are valued and an approach which is popular among marketers. PrintIT newsletters have a corporate design and are informative in that they show clients who they are supporting by including Trainee News and Trainee of the Month features. It can be used as a marketing strategy to communicate offers, new features etc. Two newsletter articles (Appendices 16 17) explain how newsletters are being introduced by companies of all sizes to communicate with customers and best prospects and how they are credible for a company with a limited budget. PrintIT also distribute leaflets. This is a method of marketing which could be very effective for business as this could be a way of advertising the firm for those that do not know or are aware of it. To prevent customers disposing of it PrintIT could include a discount code or money off coupon for an extra incentive. Paper is PrintITs forestay therefore leaflets will be very cost effective for the business in distributing to consumers. They are too a good form of communication. Customer Analysis Demographics of customers show that PrintIT are used by local consumers, beauty salons, hairdressers, pizza places etc. These are small local companies which PrintIt should continue catering for however should consider extending their customer base to local communities, churches, schools and colleges. PrintIT could create a bigger public awareness by using sports events at schools etc to advertise the brand. A recent Segmenting Volunteer Fundraisers at a Charity Sport Event journal explains how Charitable organizations are increasingly using sport events as an approach to generate funds and raise awareness. Researchers have suggested that sport events are mainly attractive to volunteer fundraisers because they provide an opportunity to engage in two important activities at the same time. This could evitably increase PrintITs customer base Wood, Laura Snelgrove, Ryan Danylchuk, Karen, 2010. Segmenting Volunteer Fundraisers at a Charity Sport Event . Journal of Nonprofit and Public Sector Marketing, 22 (1) p38 Appendix 24 For churches, PrintIT could offer to print order of services for weddings and eulogies for funerals. Weddings and funerals are constant therefore printing would always be in demand. See Appendices 21 22 which show that the rate of weddings and deaths in Armagh was particularly high, and bigger compared to other areas in 2008. This would be an opportunity for PrintIt to exploit and use their service to generate more business. http://www.ninis.nisra.gov.uk/mapxtreme/InteractiveMaps/Population_Migration/mortality/atlas.html http://www.ninis.nisra.gov.uk/mapxtreme/InteractiveMaps/Population_Migration/marriages/atlas.html For schools and colleges PrintIT could also offer the service of printing for example school plays, PTA letters and also offer the service of printing coursework for students. In order to reach customers PrintIT could create and deliver a portfolio and welcome pack to the local communities etc to view the work PrintIT offers and does. Price V Quality PrintIt at present charge a low price for printing therefore this could give the impression to consumers that the quality is low therefore an increase in prices could generate thought of higher quality products being offered. PrintIt are a social enterprise and part of a charity fund therefore consumers will be willing to pay more if they know its for a charity linked brand. See Appendix 18 which explains how cause related marketing can in the short term boost sales immediately and why consumers are willing to pay more for a charity linked brand. Strahilevitz, Michal, The Effects of Product Type and Doation Magnitude on Willingness to Pay More for a Charity-Linked Brand, Journal of Consumer Psychology, 8 (3) 215-241 1999 Marketing Strategy From analysing all of the above and looking at alternative marketing perspectives the team concluded that rebranding the social enterprise PrintIT by creating a new name, logo and business slogan would be the most effective strategy. To provide further information on rebranding, recently rebranded charities were reviewed to enable the team to see the reasoning behind rebrand and also the strategy and approach used in doing so. Examples of Rebranding The first charity was The Printers Charitable Organisation It changed its name and introduced a new logo. The charity provides relief for aged or poor people who are or were printers or persons employed or formerly worked in the printing or publishing industry. http://www.fundraising.co.uk/newswire/2010/03/24/printers-charitable-corporation-pcc-rebrands-printing-charity (28 Nov) The corporation changed its name to reflect its desire to appeal to a wider group of people and their children in todays Printing, Publishing trade The corporation changed its name to The Printing Charity. They said that the word printing was inclusive but also built on their legacy of supporting people. http://www.theprintingcharity.org.uk/docs/PrintingCharityAR2009.pdf The logo which beolow incorporates the four CMYK printing blocks used in the colour printing process. Each block represents one of the four cornerstones: Homes, Help, Link and Futures. ::::Downloads:PrintingCharity.logo_.jpg The charity thought the new name and logo was critical to the people it was set up to support. The rebranding is also an attempt to raise the profile and increase the number of people it supports financially. Other charities who have rebranded include Help the Aged which rebranded to Age UK, Parkinsons Disease Society which rebranded to Parkinsons UK and Macmillen Cancer Relief which rebranded to Macmillen Cancer Support. This rebrand was very successful, the charity had been underperforming considerably and the rebrand enhanced awareness and helped with publicity. Research has shown rebranding can vary in price and is time consuming. http://www.thirdsector.co.uk/news/Article/994464/Charity-rebranding-change-vision-strategy/ PrintITs Rebrand From analysing PrintIT,a rebrand of the enterprise was decided. The original name does not specifically imply that it is supporting people with learning difficulties or that is it connected or originated from the AppleBy Trust. A suggestion is that PrintIT change their name to Print4Charity as this is simple and instantly indicates that the enterprise is a company printing for charity. Print4Charity has a meaning which is significantly different from the other traditional printing companies in Armagh and the surrounding area, is relevant to the enterprise and embeds it in the community. According to Hollensen 2003 the role of branding is to distinguish a companys offering and differentiate a particular product/service from its competitors. It creates awareness and helps with the promotion of the product/service. A brand is a complex symbol that signifies a range of ideas. Printing4Charity could strengthen the enterprises image with customers and communicate value. The rebrand is distinctive and has the potential to gain competitive advantage in the area as making a profit is a factor which is essential in keeping the enterprise up and running. Hollensen, Svend, Marketing Management, A Relationship Approach, 2nd Edition, Pages 409-410 From reviewing the enterprises website, newsletter and leaflets there is no distinctive logo and firm slogan. The enterprise strives to help disadvantaged people by providing vocational training therefore the team thought of an attentive firm slogan to match. Keller et al 2009 explains slogans to be those that are an extremely efficient means to build brand equity. Kotler et al, Marketing Management, European Edition, Pearson, Page 435 When designing the logo the fact that Print4Charity is part of the Appleby Trust was considered and that it gives disadvantaged people the opportunity to grow and flourish in real life work experience. Due to this the team created a logo and slogan that incorporates this: :PraÃÅ'ˆsentation_Logo_Leaflets:ThirdDraftPrintIt_Logo.jpg The new corporate colours used are green, yellow and red which the team felt indicated warmth and displayed professionalism. The Apples link the enterprise to Armagh as they are a distinguishing feature of the city. This could gain customer loyalty. The firm slogan A Chance to Ripen conveys emotion and connects with customers. According to Hollensen 2003 company slogans tell the firms story. Cost of Rebranding Rebranding can vary in price and be time consuming however the enterprise will benefit from it hugely in the future and could advertise the new brand via leaflets etc or use the buses the enterprise has to put the rebranded name no therefore this is a free form of advertising. Rebranding to Print4Charity is an opportunity to exploit and is a chance to really influence the point of the enterprise. Relaunching brand could sharpen the attention of existing and potential users Bradley, Frank, Marketing Management, Providing, Communicating and Delivering Value, Page 546 Other Marketing Strategies Other marketing strategies that were considered were publicity. The enterprise could get journalists from local newsletters and magazines to write an article about Print4Charity. See Appendices 16 17 which convey why newsletters are an effective form of communication. The enterprise should create an online social network presence in the form of Facebook, Twitter etc. See Utalkmarketing.com article in Appendix 20 which explains why social networks are valuable and important for business. The enterprise should also consider getting involved with the Social Economy Network. Its a membership based organisation that draws its membership from Social Economy organisations throughout Northern Ireland. It seeks to build, support and strengthen the Social Economy sector, it is too getting support and recognition by the Assembly. What Is Social Economy? As discussed earlier stronger connection with schools, local clubs etc and participation at local community and sporting events via trade exhibitions etc of the enterprises work. See Appendix 19 which conveys how a trade exhibition is a good way to market a company. Regarding pricing the enterprise should increase prices because as mentioned earlier consumers are willing to pay a little bit more if its for charity. The product range of the enterprise could be enhanced and broadened via printing seasonal greetings cards etc. See Keynote report as Appendix 14. In conclusion, if all the alternative marketing strategies were implemented PrintIT would see a rebrand to Print4Charity and have a vary of ways in promoting its service and receiving more business. These in effect will contribute more to the enterprises funds which would enable more expenditure for new technology etc in order to move forward and compete in what is a fast changing environment.

Rhetoric In The Media Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Many times we hear things through media and don’t actually listen to what they may say. When people hear something through mass media, they don’t realize that there is a person’s point of view stated in the story. And many times what people don’t see is that there is no such thing as an objective point of view. This is called Rhetoric; when someone states their point of view using words that either sway an audiences opinions one way or another. Rhetoric can be found in many places such as a T.V add or a commercial, magazine articles and advertisements, the news, and even radio commercials.   Ã‚  Ã‚  Ã‚  Ã‚  Watching the regular news as I frequently do, I always hear the way a reporter speaks about a topic and immediately I know the view that that particular reporter takes. This happens in many instances, but one time in particular caught my attention. A reporter was doing a story on vandalism. Usually you hear about vandalism on abortion clinics and harassment of that sort, and usually the reporter uses the words â€Å"Anti-abortionists† to describe the people who commit these crimes. One the other hand this time was different. The reporter was doing a story on vandalism that happened on a church billboard, outside the church, and the billboard said something having to do with pro-life and the choice that they believed in. Later that night there was a huge black question mark that was spray painted on that saying. The reporter desc... Rhetoric In The Media Essay -- essays research papers   Ã‚  Ã‚  Ã‚  Ã‚  Many times we hear things through media and don’t actually listen to what they may say. When people hear something through mass media, they don’t realize that there is a person’s point of view stated in the story. And many times what people don’t see is that there is no such thing as an objective point of view. This is called Rhetoric; when someone states their point of view using words that either sway an audiences opinions one way or another. Rhetoric can be found in many places such as a T.V add or a commercial, magazine articles and advertisements, the news, and even radio commercials.   Ã‚  Ã‚  Ã‚  Ã‚  Watching the regular news as I frequently do, I always hear the way a reporter speaks about a topic and immediately I know the view that that particular reporter takes. This happens in many instances, but one time in particular caught my attention. A reporter was doing a story on vandalism. Usually you hear about vandalism on abortion clinics and harassment of that sort, and usually the reporter uses the words â€Å"Anti-abortionists† to describe the people who commit these crimes. One the other hand this time was different. The reporter was doing a story on vandalism that happened on a church billboard, outside the church, and the billboard said something having to do with pro-life and the choice that they believed in. Later that night there was a huge black question mark that was spray painted on that saying. The reporter desc...

Write about the ways in which Charles Dickens presented the female :: Free Essay Writer

Write about the ways in which Charles Dickens presented the female characters in Great Expectations Charles Dickens was born on the 7th February 1812. He is known as one of the greatest writer of his time, creating classics that are still appreciated to this day. Surprisingly he had very little education and taught himself. At a young age Dickens was interested in becoming a reporter and writing and as well as writing fiction, he edited a weekly journal for twenty years. Dickens died on 9th June 1870, at the age of 58. The novel Great Expectations was first published in 1861. The novel was first published in a weekly magazine in several different parts and when finally finished it was published as a book. As it was serialised there were many cliff hangers leaving the reader wanting to read on. It is about Pip who is orphaned at birth, he lives with his strict sister and her husband, a blacksmith. His fate takes a new course when he is summoned to meet Miss Havisham, a rich lady driven to the edge of sanity after being jilted at the altar. Pip slowly becomes infatuated with Miss Havisham's adopted daughter Estella and his hopes of winning her are boosted when he learns that someone has left him a generous amount of money. The story takes some great twists; the three main female characters are Mrs Joe Gargery, Miss Havisham, and Estella, all which are portrayed differently in the novel. The Victorian period was extremely different; the hierarchical system was much more important, and at the time the novel was written there were many controversial political issues. At the time the novel was published rarely did women have an education or work. Charles Dickens depicted men and women as existing within different social spaces. With the exception of Estella, who travels from Satis House to London, all of Dickens's female characters are contained within the home. Women were stereotyped as housewives, and did not have much control over their own lives as women were seen to be owned by their husbands. In Great Expectations we can see how the women who fit Dickens' ideas were rewarded with happy lives, usually in the form of marriage, like Biddy. On the other hand, the women who did not conform to these ideas were punished in one way or another. Even though not all of Dickens' attitudes reflected what was typical of the period, many did. Great Expectations is a reflection of those attitudes that were most likely encouraged by the women in his life. The female characters physical appearance plays a big part, as it

Unit 5- Reflective Account

Unit 5- The principles underpinning the role of the practitioner working with children Introduction During my third placement, I worked at a nursery and children’s centre. I was based in a baby room with children aged 0-2 years old. Although I was based in the baby room I often helped out in the 2-3 room if it was busy and I was needed. In the baby room there were always three level 3 qualified early years’ practitioners. This was the same in the 2-3 room plus a support practitioner.All the children in the baby and 2-3 room had an individual learning plans; this helped the children achieve the best they could out of their time in the setting. All the planning in the setting was based on each individual child’s individual needs and was age appropriate. All the children also had key workers. The key workers carried out observations and were in charge of all the paper work involving the children in their group. Task 1- Give examples of situations in which you have w orked as part of the team P5. 1 Give examples of EACH situation in which you have worked as part of the teamAn example of a way I have worked as part of a team is helping out in the 2-3 room when the room was busy and the setting was short of staff. Another example of a way I worked as part of a team was by helping the practitioners obey parent’s wishes. An example of this was ensuring the babies didn’t sleep for longer than their parents had said. For example there were twins who were 11 months old who attended the setting 8am till 4pm and were only allowed to sleep for an hour while in the setting. I worked as part of a team to ensure the setting was safe for the children at all times.For example if the sand pit or the water tray was out, the setting made it my responsibility to sweep up any spilt sand or mop up and spilt water to prevent an accident. Another way I worked as part of a team in the setting was to ensure at meal times one of the children didn’t c onsume any of the foods he was allergic too. P5. 2 Describe how you carried out the instructions given to you in a responsible way I carried out instructions in a responsible way by helping out when I was needed in one of the other rooms.For example when it was quite in the baby room and the 2-3 room needed my help. I was asked by one of the practitioners to help her with the children’s lunches because she didn’t feel comfortable doing the lunches on her own. I carried out instructions in a responsible way by listening to the instructions given by the practitioner and did what was asked of me. Another way I carried out instructions given to me by the practitioners in the setting in a responsible way was learning each children’s care routine which was asked of me so I knew how long each child was allowed to sleep for.If I was told to put a child to sleep, once asleep I was told to record this information on the sleep chart. Because I put this child to sleep, I wa s then responsible to ensure this child didn’t go over their limit. For example, if a child could only sleep for an hour, once the hour was over I then woke up the child. I carried out instructions given to me in a responsible way by sweeping up spilt sand or mopping up any spilt water correctly when i was asked to by the practitioners. This was extremely important when maintaining any of the settings policies on health and safety.I carried out instructions given to me by the practitioners in the setting in a responsible way by sitting next to the child at snack or meal times ensuring the child did not eat any of the foods the child was allergic to. This was sometimes difficult because the child was allergic to many kinds of food. These included: tomatoes, cucumber, brown bread and apples. P5. 3 Describe how you provided feedback to team members about a task in which you have been involved When feeding or helping the children eat their lunch, I provided feedback to the practi tioners in the setting on how the child ate their lunch.For example, I provided feedback to the practitioners on what exactly the child ate, how much of the lunch the child ate, how long they took to eat it and whether or not the child fed themselves or needed help feeding themselves. I had learnt it was important for practitioners to build strong relationships with parents and I understood it was important I gave the correct feedback to the appropriate practitioners because the information was then forwarded to the child’s parents when they came to collect their child. P5. 4 Reflect on each situation and identify where you could make improvements and act on advice given to youReflecting back on each situation where I had worked as part of a team I would make some improvements on the way I acted on advice given to me. For example, when a child in the setting had slept for as long as they should, in future instead of waking them up and leaving them, I would stay with the child in till the child was properly awake. Ways I was told to do this was by sitting by the child and reading them a story, singing a song with them, distracting them with a toy or simply just talking to them in till the child got up to play.I would also make improvements when ensuring the room was safe for all the children, I would do this by in future instead of waiting for one on the practitioners to tell me sweep up spilt sand or mop up and spilt water I would do it as soon as I saw the hazards to prevent any accidents in the setting. Another improvement i would make in future would be if snack or meal times included any of the foods children were allergic to; I would make sure the foods were not accessible to the children.For example if the children were having vegetables for snack, the vegetables are usually left in the middle of the table and the children then choose which vegetables they won’t by picking them and putting them in their bowl. This was where I had to be care ful and watch the children carefully. In future I would not leave the tray in the middle of the table, id pick up the tray and go round the children asking what they wanted, this way would have made it allot easier to ensure the child didn’t eat and foods he was allergic to. Similar article: How Different Types of Transitions Can Affect Children

John Muir

John Muir, the founder of modern environmentalism, wrote many books on American environmentalism and was vocal in preserving America's natural landscape. He grew up studying the natural environment and fell in love with its beauty and interconnections. He devoted his life to protecting the landscape from industrialization and the â€Å"Manifest Destiny' mentality of the late 19th century and early 20th century.Railroads quickened the expansion westward, and desire for ultivating newly ready resources left the land scarred. Newly available land in the west was also a magnet for Americans eager to farm and tame the land. America was quickly expanding westward and the process was happening so fast that thoughts on the cost/benefits of this expansion hadn't surfaced. Muir befriended the likes of Teddy Roosevelt and the railroad executive E. H. Harriman to organize actions that benefitted all parties.Muir's efforts towards his vision were founding the environmental agency â€Å"The Sier ra Club† and writing articles for Century Magazine, hich prompted Congress to create Yosemite National Park. In the article Protecting Yosemite, Muir discusses the challenges and benefits involved in the process of creation and after effects of Yosemite Park. Certain groups strived to benefit economically from the resources of the park, while Muir and others persisted in protecting the parks best interest from the economically driven parties.There was also critiquing and revising the park system throughout the entire process. Muir kept focus on the beauty of the park throughout the article as a whole. As America was creating its new geographical and industrial image westward, most Americans focused on taming the landscape, while John Muir rebelled against this and fought to preserve the natural beauty of America. Protecting Yosemite was written in 1895 and published in The Sierra Club Bulletin in 1896. Muir wrote this to keep the members of the Sierra Club informed on the prog ress of the Yosemite National Park.The article starts with Muir recounting his previous visit to Yosemite as a disaster because the landscape was â€Å"broken and wasted. (Muir, America Firsthand, PG 97) He follows this observation with a Joyful proclamation that the park has been restored to its original luster, â€Å"Lilies now swing and ring their bells around the margins of the forest meadows. † (Muir, America Firsthand, PG 97) Muir celebrates the Job done by the soldiers who police the land and punish those who commit crimes upon the land.The main Job of the soldiers was to rid the park of Sheppards and their flocks of sheep that would leave the land mangled with hoof prints and erosion. Muir goes on to discuss the great efforts nvolved in getting Congress to pass the Yosemite Bill. Muir sparked the discussion of the bill with the publishing of Century Magazine articles. An unlikely adversary, Mr. Stow of the Southern Pacific R. R. Co. , helped lobby the bill through Co ngress in 1890.Soon after the creation, an offensive to cut the boundaries of the park in half was launched. The Sierra Club and other environmentally friendly groups halted this offensive. Muir discusses briefly his philosophy and drive for his environmental campaign, † †¦ (someone) should always be glad to find anything so surly good and he park; on one side he applauds the popularity of the park but is disappointed with the effects it has on the park, â€Å"destructive trampling and hacking becomes heavier from season to season. (Muir, America Firsthand, PG 99) Muir is also disappointed with the lack of security, with the exception of the soldiers, â€Å"The Guardian has no power to enforce the rules-has not a single policeman under his orders. † (Muir, America Firsthand, PG 99) Towards the end of the article, Muir believes the management of the park should be transferred to a government department that oesn't deal with drama related to changing political parti es. Finally, with the prevention of fires in the park, the landscape as a whole becomes more at risk for a devastating fire.Muir believes that forest management should implement a scientific basis to increase the health of Yosemite. America in the mid to late 19th century acted strongly upon the idea of â€Å"manifest destiny. † Two railroads met in Utah and connected the East and West coasts of America. The expanding America was now much easier to populate due to railroads, and land use exploded in the West. Americans started mining and exploiting these newly available resources like iron and timber. Land was taken from Native Americans and they were forced onto smaller and smaller reservations.America bought Alaska from Russia, and acquired The Caribbean and other islands in the Spanish-American-Cuban-Filipino War of 1898. America was very greedy for land at this time and there was the mindset that more is better. John Muir and others rebelled against this idea and raised t he argument that more is not better and we should preserve the beautiful landscape that we have. Muir worked very hard to ush this rebuttal onto people and in 1890 he won an environmental battle that created the Yosemite National Park.This set the foundation for modern day environmentalism and helped people come to the realization that we should enjoy nature, and not try to always conquer it. As America was creating its new geographical and industrial image westward, most Americans focused on taming the landscape, while John Muir rebelled against this and fought to preserve the natural beauty of America. The message of John Muir is very relevant in contemporary society because we are going through lots of nvironmental problems due to industrialization.

Wuthering Heights-the Structure and Style Transcend the Time

Wuthering Heights —— The Structure and Style Transcend the Time Emily Bronte describes the principal human conflict as one between the individual and the dark, questioning universe, a universe symbolized, in Wuthering Heights, both by man’s threatening and inner nature, and by nature in its more impersonal sense, the wild lonesome mystery of the moors. The structure and narrative style of Wuthering Heights transcend her time. Emily didn’t follow the regular and secular romantic writing techniques at that time, in contrast, she surpassed and created some new skills which modern readers are apt to understand and love. In this article, you will find the following six aspects of the writing style, including the approach of the story’s center step by step with spiral circle, the end echoes the beginning, symbolism of the two generations, the love which makes the negative turn to be positive, the dark satanic hero, and the alternant emotion with contradiction throughout the whole story. Emily has written a novel which seeks to move ever closer to the center of a unique and remarkable human relationship, and the very structure of her book emphasizes this movement. In Chapter One, for example, readers are as far as possible from the heart of the story’s experience due to the innocent guesses of Lockwood (the narrator or diarist). However, later chapters move progressively closer to the heart of the story, and the beginning, with its subtle suggestions of an old tragedy and with Lockwood’s naive judgments of Heathcliff, will come to be prophetic. Therefore, the plot of Wuthering Heights is not sequential and linear, but described as a spiral circle compared with other coetaneous novels. That is to say, readers have been always following Lockwood to circle around the center of the story step by step, until the origin of the tragedy vividly comes in front of their eyes. In spite of the spiral circle, the end echoes the beginning, which is another exquisite narrative technique, capture readers’ hearts. The last chapter tells of Heathcliff’s slow disintegration and death. The death itself is preceded by a fasting, reminiscent of the fasting which precipitated Catherine’s final illness. Because Heathcliff is described as robust and healthy shortly before his sudden decline, we suppose that it is his overwhelming desire or will to die and to return to his beloved Catherine, the thought of which â€Å"lights his face with a strange joy†(Wuthering Heights 137) for days, that really kills him, and not the mere abstinence from food. The structure of the book achieves an almost perfect symmetry in the death of Heathcliff. And the end of the novel as at the beginning, the master spirit is staring out into a storm, searching for Catherine. Emily Bronte features similar destiny about the two generations, but different endings of them. She describes this kind of symbolism by giving the names Catherine and Linton. Both Catherine (Catherine Earnshaw and Catherine Linton) marries Linton (Edgar Linton and Linton Heathcliff), who they don’t love most. The mother Catherine dies before the book is half over, but her spirit continues to rage in the turbulent air of Wuthering Heights, haunting Heathcliff, and also returns, healthily subdued, in her daughter Cathy. The daughter finally gains happiness which stretches over two generations. And we may say that these two Catherine can be considered as one person who is also the heroine throughout the whole story. The other is about Linton. Linton Heathcliff, who is â€Å"a nervous, sickly, effeminate child, weak-willed and petulant like his mother, and, like her, the pitiful victim and tool of his father† (Wuthering Heights 112)inherits disadvantages from both sides of his parents——the peevishness and self-pity of the mother and the bad temper of the father. It is ironic but the symbolism is clear. Hate is barren. Contrast to hatred, the love in this novel is also particular. Heathcliff and Catherine suffer from the separation for many years even after the heroine’s death. Only death can bring them together because of those insurmountable social and conceptual gaps even though Catherine’s nature is â€Å"a nature that is one with Heathcliff’s† (Wuthering Heights 58). Heathcliff's whole life is an embodiment of the force of evil. Contemplating his history is like peering at a beloved film of a picture: everything that should be dark is fading and everything that should be light is covered with darkness. Heathcliff and Catherine love each other by inflicting pain on one another instead of permitting pleasure. They did not live together when they were alive; they could love together after they died. They sustained themselves not by eating but by refusing to eat. It is Emily Bronte’s triumph as novelist that as her book proceeds, the negative becomes positive. Even in the end, through the rumors, â€Å"Catherine and Heathcliff walk the moors at night and even appear within the house at Wuthering Heights. (Wuthering Heights 140) They finally get together after they died and the negative death turns to a positive and extricable ending. And about the typical hero of the novel, Heathcliff is one of the most attractive characters in the history. To answer the question why he is so popular, it should be attributed to the black description of this â€Å"dark Satanic† hero. â€Å"Heathcliff, of course, is frequently compared to a demon by the other characters in the book. † (Sparknotes: Literature Study Guides: Wuthering Heights: Analysis of Major Characters) At first glance he may seem entirely wicked, even a criminal. The vicious way in which he destroys Hindley and brutalizes Isabella suggests that he is a man for whom sympathy ought to be impossible. Yet Emily Bronte manages her dark hero a sympathetic figure. When he has gone so far as to drive Lockwood out into the storm alone, there comes one of the overwhelmingly lyric moments in the novel as Heathcliff leans far out of the window and implores the spirit of Catherine to come in. The depth of feeling, the compassion of which Heathcliff is plainly capable in this scene, forces us to reconsider our judgment of the man. Without question he is brutal, but just as plainly he has within him the potential for great tenderness and love. Obviously, this potential has been destroyed somewhere along the line, and those readers, their interest aroused in how this could have happened, read on. Besides the hero, Heathcliff, who we love to hate, the fluctuation of alternant emotion is also a point of contradiction throughout the novel — — violent but dreamlike, brutal but romantic, fanatical but gloomy, all of these consist of a piece of deserted wilderness with mysterious beauty. Readers easily feel lost into the anxiety and disturbance that Emily delivered to them, as well as the desire to explore the ins and outs of the whole story under an intangible force. And the last paragraph that Lockwood said to himself in the end of the novel gives readers a peaceful and harmonious aftertaste despite of all the thrilling revenge and love. â€Å"Under that benign sky; watched the moths fluttering among the heath and harebells; listened to the soft wind breathing through the grass; and wondered how anyone could ever imagine unquiet slumbers for the sleepers in that quiet earth. The metaphor here is about the hard â€Å"heath†, which is a part of Heathcliff, comparing with soft wind, in order to leave hope for readers. The six aspects above can be divided into two parts: the structure and the characters which of both have been created surpassing the time of Emily Bronte. On one hand, the spiral circle and the correlation between the end and the beginning, is th e key to the structure of the novel. The book begins in 1801, on the very rim of the tale, long after the principal incidents of the story have taken place. Readers are far from the heart of the novel in the first pages, however, blundering along with the guide Lockwood later. Gradually we spiral in toward the center. But neither Lockwood nor Dean is unperceptive and we must struggle hard before we can actually achieve the true center of the novel, the passionate last meeting of Heathcliff and Cathy in which, for a moment, we are permitted to stare into the heart of the fiery furnace. On the other hand, about the most powerful character in the novel, the darkness and violence that was in Heathcliff from the beginning, is in every man. And because this darkness is so primal and so universal, it can never be overcome. It persists, implacable and unchangeable, a comment not just on one man’s special sorrow but on every man’s dark heritage. That is why a dark Satan is more attractive than a pure Angel in readers’ hearts. And Heathcliff is a powerful figure not only because he is rooted in the traditions of his own time, from which he draws strength, but also because he makes a universal statement about man’s nature, which continues to strike readers today as remarkably fresh and modern. Therefore, no matter the structure or the character that attracts lots of readers in history, the remarkable sense of the privacy of human experience, is clearly the central vision of Wuthering Heights and it is always being transcending the time. Works Cited Bronte, Emily, Wuthering Heights, Beijing: Foreign Language Teaching and Research Press, 2005 Gui Tuoqing, Selected Readings in English and American Literature, Beijing: China Foreign language Translation Press, 1985 Wuthering Heights, http://www. sparknotes. com/lit/wuthering/canalysis. html , , : ,1994 , , : ,2000